How social media can kick start your brand

How social media can kick start your brand

By now, everyone understands the huge hype that surrounds social media and branding opportunities. Social media fields that include Facebook, Twitter, Instagram and more have the potential to reach your targeted audience and deliver the message you want about your brand. Latest data suggests that out the 65 million of us that inhabit in the UK, a whopping 92.6% have internet access with a further 63% use social media.

Which social media platform is right for you?

Facebook: Although Facebook has decreased in market share year on year, it is still by far the largest social media platform to reign the industry. With the use of paid posts and sponsored ads, they are sure to target your desired audience. With that, Facebook allows you to target a huge range of demographics, lifestyle, interests and even income when creating your Ads. Pretty cool!
Instagram: Instagram is of course very visual heavy. This field is perfect for shopping and retail brands that can push their images and attempt to acquire a huge following. Hashtags are initialised to your favour by finding for example, #tealovers. The use of celebrity endorsement has exploded on Instagram through individuals being sponsored by brands to promote their items. Thus, Insta-famous was born.
LinkedIn: For the more professional brands who wish to target more b2b businesses, LinkedIn is a fantastic network to start. But beware – it can be pricey!
This is just a list of what I would say are the top 3 – there are loads out there.

All posts matter

Every post you submit in the big wide web reflects you as a brand. All content is important. You need to ensure your content is valuable and relevant to your chosen audience to attract their attention and eventually, business.
Call actions are a great way to attract people to buy. However, if you’re a new brand then awareness is the key strategy to employ to first gather attention. With social media, you are able to tweak posts and content however you like to get your audience gripped and want to follow or ‘like’. Images, as mentioned previously, are the most obvious choice to attract attention to your posts and pages. However, don’t go overboard… it is the content that readers should be more interested in.
Also, be careful of the use of humour – not everyone might think your ‘hilarious’ post about the PM is appropriate.

Customer Service

Firstly – never ignore. Not even the really, really bad ones (if you’re ever unlucky to receive any). The worst thing a company can do in the situation where a disgruntled customer, or even just a keyboard warrior, complains via social media is to just pretend like they haven’t. Time and time before we have seen complaint handling going viral and doing more damage to the company than ever anticipated. Remember the British Airways blunder when an individual paid to promote their complaint on Twitter and it went viral? Yes, BA would like to forget that too. Especially as they responded 8 hours later with “Sorry for the delay in responding, our twitter feed is open 09:00-17:00 GMT. Please DM [direct message] your baggage ref and we’ll look into this.” Oh, BA.
Instead, take a leaf out of Virgin Trains book for their instant reply to a passenger tweeting about erm, toilet issues… very amusing & very well done.